CLICK HERE to watch this Ad Age clip.
Above is a link to Advertising Age's three minute program, which highlights news in the industry. The clip shows how Coke uses different marketing techniques to advertise its brand in China in conjunction with the upcoming Olympics.
The three minute show talks about pharmaceutical ads which are under a lot of scrutiny in the advertising and communication field these days. I think the public should pay close attention to the government and how laws may inhibit or restrict some pharmaceutical advertising.
Finally Ad Age shows it is in touch with pop culture by mentioning the death of actor Heath Ledger. This is an unfortunate happening that must be handled delicately by the news media. I was actually sitting next to someone in class Wednesday night who interns at WFAA Channel 8. She overheard someone in a news room say that they did not want to air a story on Ledger’s death. Do you think WFAA or other similar news organizations should run a story about Heath Ledger’s death? Or is that the job of People Magazine (or the like) to inform the public about this?
1 comment:
Good question, but of course all media outlets are going to go with the story of Ledger's death. It's the kind of news that grabs attention, sells ads. That's the name of the media game. But you're right. The lines are blurred.
--Prof. Flournoy
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